Rogue Lab

Rogue_finalRogue Lab is a network of marketing and media freelancers. A one-stop shop for all your marketing needs, Rogue Lab is managed and operated by Patricia La Bella, Derek Moore and Brian Benglesdorf.

As the content and social media manager for Rogue Lab, it is my job to help expand your brand and reputation by telling your story through engaging content and smart social strategies.

If interested in hiring a Rogue Lab professional, send me an email at plabella@me.com.

Summary of Qualifications:

  • 10+ years experience in the field of Marketing and Communication
  • 10+ years experience in Marketing Copywriting and Content Writing
  • 6+ years experience in Digital Copywriting with an emphasis on SEO strategies
  • 6+ years as a Journalist in the field of Sports and Music
  • Proficient in AP Style as well as creative content writing, blogging, speech writing, and social media content and creation
  • Extensive background in the following: InDesign, Photoshop, Illustrator (Adobe Creative Suite CS), HTML, MS Word, WordPress, Kentico, Silverpop, Hubspot

Professional Experience:

Marketing Communications Manager
ActivePDF, Laguna Niguel, CA                                                              2015 – present
As the communications manager at one of the most successful software companies in Orange County, I am responsible for writing all marketing copy, web content, press releases, blogs and other marketing materials. My duties also consist of managing and creating content for the company’s social media channels including Twitter, Instagram, Facebook, and Google+. My experience in graphic design and photography allows me to create engaging images and other visuals.

Content Writer
Examiner.com (http://www.examiner.com/high-school-sports-in-anaheim/patricia-la-bella) 2009 – Present (part-time)
I report and write on O.C. high school sports, music, and women’s soccer. I have established a large following through my columns reporting on local news, team updates, human-interest pieces, and interviews. I manage all aspects of promotion including social media accounts. I currently hold press credentials with U.S. Soccer, MLS, FIFA, CIF, Association of Surfing Professionals (ASP), and O.C. Fair Events. I have been credentialed with Major League Baseball and ESPN X Games.

Marketing Copywriter
I-5 Publishing, Irvine, CA                                                              2012 – 2015
I am responsible for writing all marketing and public relations copy for a large publishing house. My duties consist of writing Marketing Campaigns, House Ads, Press Releases, Tag Lines, Sell Sheets, Newsletter Blogs, Social Media Posts, Promotional Items and Show scripts. Publications include Catster (formerly Cat Fancy), Dogster (formerly Dog Fancy), Urban Farms, Rat Rod, Cigar & Spirits and other pet and lifestyle publications. Also includes digital publications, websites and a book division.

Women’s World Football Show (http://www.wwfshow.com)    2013 – Present (part-time)
I manage and co-host an award-nominated international podcast and Internet radio show devoted to women’s soccer. I am responsible for writing the biweekly scripts, social content, and managing all aspects of the website including graphics and written content.

Marketing Writer; Social Media Manager; Production Artist
Sunrider International, Torrance, CA                                     2000 – 2012
I was responsible for writing Marketing Copy, Tag Lines, Online/Print Brochures, Catalogs, and Social Campaigns.

I was intricate in contributing to consumer growth by managing the company’s Blog and Social Media sites. I have experience in Direct Marketing Channels and SEO strategies. As a Production Artist, I helped design and produce art for product packaging, ads and brochures.

Military Topographic Engineer and Military Intelligence Specialist     1982 – 2000
U.S. Army / National Guard, Los Alamitos, CA
I created topographic and landmark maps for various government agencies. As a Military Intel Specialist, I designed and wrote media content, marketing materials, brochures, training manuals, and scripts for training videos. I also acted as a liaison between the military and LAPD. My leadership skills involved team management, scheduling work assignments, and teaching training classes.

Email: plabella@me.com

LinkedIn Profile: http://www.linkedin.com/pub/patricia-la-bella/17/537/6b1

References and portfolio available upon request.

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